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IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC)

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The IAB’s Internet Advertising Revenue Report, a survey conducted independently by PricewaterhouseCoopers, is released in full twice a year, to coincide with the collection of half-year and full-year data. At the end of the first and third quarters, the IAB releases via press release estimated, top-line reports. The results reported are considered the most accurate measurement of Internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online. All-inclusive, the report includes data reflecting online advertising revenues from Web sites, commercial online services, Email providers, as well as other companies selling online advertising.

2008

Internet Advertising Revenues in Q3 '08 at Nearly $5.9 Billion

Nov 20, 2008

IAB Internet Advertising Revenue Report Shows First Half of '08 Up 15.2% From Same Period '07

2008 Second-Quarter and First Six-Month Results 263k pdf

Oct 7, 2008
Internet Advertising Revenues Up 18.2% YOY, $5.8 Billion for Q1 ’08, Second Highest Quarter Ever Jun 17, 2008

2007

2007 Full Year Results270k pdf May 23, 2008

Internet Advertising Revenues Again Reach New Highs, Estimated to Pass $21 Billion in 2007 and Hit Nearly $6 Billion in Q4 2007 Feb 25, 2008

Internet Advertising Revenues in Q3 ’07 Surpass $5.2 Billion,
Setting New High

Nov 12, 2007
2007 Second-Quarter and First Six-Month Results October 2007 208k pdf
Internet Advertising Revenues Continue to Soar, Reach Nearly $10 Billion in First Half of '07
Oct 2007
Oct 4, 2007
Internet Advertising Revenues Soar Again, Near $5 Billion in Q1 07 Jun 6, 2007

2006

2006 Full Year Results190k pdf May 23, 2007
Internet Advertising Revenues Surpass $4 Billion for Q3
Nov 14, 2006
2006 Second Quarter & Half-Year Results 590k pdf Oct 4, 2006
Internet Advertising Revenues Close to $4 Billion for Q1 2006 May 30, 2006

2005

FY 2005 Internet Advertising Revenue Report 1.11MB pdf Apr 20, 2006
Internet Advertising Revenues Estimated to Exceed $12.5 Billion for Full Year 2005 Mar 1, 2006

2005 Second Quarter Results 762k pdf
IAB/PwC Release First Half 2005 Internet Ad Revenue Figures
Oct 2005
Sep 26, 2005
IAB/PwC Release First Quarter 2005 Internet Ad Revenue Figures Jun 6, 2005

2004

2004 Full-Year Results 380k pdf Apr 2005
Q4 Interactive Advertising Revenues Total Approximately $2.70 Billion Another Record Setting Quarter for Industry Feb 22, 2005
3Q 2004 Revenue Estimate Nov 2004
2004 Second Quarter Results 261k pdf Sep 2004

2003

2003 Full-Year and 4Q Results 625k pdf Apr 2004
2003 Second Quarter Results 223k pdf Nov 2003

2002

2002 Full-Year and 4Q Results 370k pdf Jun 2003
Second Quarter Results 370k pdf Sep 2002

2001

2001 Full-Year Results 373k pdf Jun 2002
2001 Third-Quarter Results 441k pdf Dec 2001
2001 First and Second Quarter Results 370k pdf Sep 2001

(All PDF documents are Quarterly Surveys Conducted by PricewaterhouseCoopers and Sponsored by the Internet Advertising Bureau (IAB))

Contact:
Marla Nitke IAB
212-380-4714
marla@iab.net